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Jeziel Vazquez Nava. Quick navigation Home. As a future update moderator may give facility to add and manage his own products. Moderators can reduce the work load of admin. He can add products and users. He can also check the orders and edit his profile. The admin must accept a new user by unblocking him.
A detailed description of a particular product with product name, products details, product image, price can be viewed by users. He can view his cart by clicking on the cart button. All products added by cart can be viewed in the cart. User can remove an item from the cart by clicking remove. On successful submitting the cart will become empty.
System analysis is a problem solving activity that requires intensive communication between the system users and system developers. System analysis or study is an important phase of any system development process. The system is viewed as a whole, the inputs are identified and the system is subjected to close study to identify the problem areas. The solutions are given as a proposal. The proposal is reviewed on user request and suitable changes are made. This loop ends as soon as the user is satisfied with the proposal.
It is less user-friendly. User must go to shop and select products. It is difficult to identify the required product.
Description of the product limited. It is a time consuming process 6. Not in reach of distant users. He can order the product he wish to buy through the application in his Smartphone. The shop owner will be admin of the system.
Shop owner can appoint moderators who will help owner in managing the customers and product orders. The system also recommends a home delivery system for the purchased products. Web application should be able to help the customer for selecting his item and to help the owner in managing the orders from the customers. Problem Statement: As online shopping became a trend nowadays the regular shops are losing their customers to online brands. Customers have effortless shopping experience and saving time through shopping online.
For competing with those online brands , If shops are providing an online portal where their customers can shop through internet and get the products at their doors it will increase the number of customers. All orders should be reaching at the admin without any errors.
And the database part is developed by mysql. Responsive web designing is used for making the website compatible for any type of screen.
A user must login with his user name and password to the system after registration. If they are invalid, the user not allowed to enter the system.
Functional requirement - Username and password will be provided after user registration is confirmed. Functional requirement - System must be able to verify and validate information. After confirming the items in the cart the user can submit the cart by providing a delivery address. Functional requirement - System must ensure that, only a registered customer can purchase items.
Functional requirements -The system must identify the login of the admin. Project report on e banking. Divya E-commerce project. E Commerce - Final Project. E-commerce project in brief pdf. E commerce project. Online shopping Report. Related Books Free with a 30 day trial from Scribd. Dry: A Memoir Augusten Burroughs. Related Audiobooks Free with a 30 day trial from Scribd. Online Shopping project report 1. This is a site to login to get the latest updates of the automobiles, matrimony and real estates.
An easy way to buy a product just sitting in front of your computers by registering into our site. This is to facilitate all people who are busy with their works and have no time to get their desired goods. We are here to provide you all the best and suitable places for sale. If once you register into our site, then you are benefitted with our latest updates of the sales! This is used to advertise the products with images. One can easily login to get any kind of information.
Here the user is also facilitated to directly interact with the consumer. He can get the desired product with different rates and quality. The main goal is to provide the customer with various goods just by sitting in front of a computer. He can get the goods easily without moving from place to place.
Consumers can also have a chance of introducing their products not only in a single place but throughout the world using online classifieds. This system allows the user to interact directly just by sitting in front of the computer. Consumers have a chance of comparing the product and purchase the desired one This document fully and formally describes the requirements of the proposed said project system.
It sets out the functional and non-functional requirements and includes a description of the user interface and documentation and training requirements. There is no intermediary service. The sale and purchase transaction is completed electronically and interactively in real-time such as Amazon.
If an intermediary is present, then the sale and purchase transaction is called electronic commerce such as online shopping. Proposed System: The development of this new system contains the following activities, which try to develop on-line application by keeping the entire process in the view of database integration approach.
The Server process the customers and the items are shipped to the address submitted by them. The application was designed into two modules first Os for the customers who wish to buy the articles. Second is for the storekeepers who maintains and updates the information pertaining to the articles and those of the customers? The end user of this product is a departmental store where the application is hosted on the web and the administrator maintains the database.
The application which is deployed at the customer database, the details of the items are brought forward from the database for the customer view based on the selection through the menu and the database of all the products are updated at the end of each transaction.
Data entry into the application can be done through various screens designed for various levels of users. Once the authorized personnel feed the relevant data into the system, several reports could be generated as per the security. Number of Modules The system after careful analysis has been identified to be presented with the following modules: 1.
Admin Module. Security and Authentication 4. System Study Definition of the system A system is an orderly grouping of independent components linked together according to a plan to achieve a specific objective.
Its main characteristics are organization, interaction, independent, integration and central objective a system does not necessarily mean to a computer system. It may be a manual system or any other names. Needs of the system Social and economic factor: a wave of social and economic changes often follows in the wake of the new technology.
New opportunities may arise to improve on a production process or to do something that was not previously possible. Changes in the ways individuals are organized into groups may then be necessary, and the new groups may complete for economic resources with established units. Technological factor: people have never before in a time when the scope of scientific inquiry was so broad, so when the speed of applying the new technology accounts for many changes in the organization. High level decisions and operating processes: in response to technological, socio-economical factors, top level managers may decide to recognize operations and introduce new products.
According to Vesterby and Chabert the Internet can make it easier for companies to have information about their products or services available to their customers or potential customers. On the other hand, the Internet is a place with hardly any structure or rules: therefore, large efforts are needed in order to show the consumer where a specific site is located, and what services are available on that site. Whether it is the traditional market or the online market, the marketer must understand the consumer and how he makes his decisions and purchasing choices Hollensen, , because the consumer is under a constant flow of stimuli from the marketers advertisements.
The marketer has the possibility to decide and to control the output that will be forwarded to the consumers, but when the advertisement reaches the consumer that control ends. The consumer then interprets the information that has been sent out in his own way based on specific factors for every consumer.
Several articles have set out to identify the characteristics of the online consumer. Donuthouand Garicia identify the online consumeras: older, make more money, convenience seeker, innovative, impulsive, variety seeker, less risk aware, less brand and price conscious, and with a more positive attitude towards advertising and direct marketing. Some of these characteristics are similar, while others are the opposite. Trying to identify the online consumer is difficult since the rapid development of e-commerce has also led to an increase of both technologies and different types of consumers.
There are still some characteristics that can be identified to specify the online consumer and the following text will try to do so. People may buy new coats because it protects them against the weather, but the irreal underlying dominant need may be to follow the latest fashion trend.
These characteristics are identified, by the marketer, in order to identify the consumer and to be able to decide on the strategy to what kind of consumer to target.
Hence, these characteristics are used in order to segment the market and target specific consumer groups. Cultural Characteristics The Cultural Characteristics are recognized as the main influencer of consumer behaviour. These characteristics are developed by three features under pinning consumer behaviour: Culture, Subculture, and SocialClass. Kotler and Armstrong argues that human behaviour is mostly learned and that I are exposed to different sets of values and beliefs from a young age, and that these values influence our behaviour and decision making.
Hence, these characteristics are interesting for marketers and important indicators of certain consumer behaviour and taste.
Subcultures are small group formations with a certain number of people that share values and beliefs such as nationalities, religions or geographic regions. An identified subculture can serve as an important and effective market segment which can be targeted. Social class is recognized by Kotler and Armstrong as a class structure, consisting of a combination of factors which gather different types of members. Some identified factors are income, age, education, and wealth Social Characteristics The Social Characteristics are divided into three different categories, namely Reference Groups, Family and Social Role and Status.
When a group has a direct influence it is called a Membership Group, for example: family, neighbours and co-workers. Reference Groups are the groups to which the person often wants to be long to and to be apart of but is not. Another influence of importance is the opinion leader. Family—Family members have a great influence on the buying behaviour. The involvement and influence by different family members varies, both to which degree but also in what way.
Therefore, it is important for marketers to understand which role is played by whom in the family and direct the advertisement towards the main influencing part of the family. Roles and Status—Each person belongs to different types of groups and also plays different roles whilst having different positions in the various groups.
Roles are identified by Kotler and Armstrong as what activities people are expected to perform from other members of the group. The Age and Life-Cycle Stage These stages explain different periods in life that the consumer experiences as he goes through life.
These different stages also represent different changes that the consumer may experience when reaching a new stage. According to Kotler and Armstrong marketers, therefore, define their target markets interms of the different stages in order to develop appropriate marketing plans.
Occupation—The occupation tends to have an effect on the products and services bought by the consumers. This leads to the possibility of developing different types of products or services that suits interests identified to be above average within an occupation. A consumer may be price- sensitive or not depending on the level of income, level of savings, level of interest rates, and also the product or service itself.
Personality—This is mainly explained by the terms self-confidence, dominance, sociability, autonomy, defensiveness, adaptability and aggressiveness.
Personality can be defined as a dynamic and organized set of characteristics possessed by a person that uniquely influences his or her motivations, and behaviours invarious situations Ryckman, Psychological Characteristics The psychological characteristics are divided into the following concepts: Motivation, Perception, Learning, and Beliefs and Attitudes.
Motivation—Motivation refers to a person needs that must be satisfied. These needs are of different kind; some are biological, such as hunger, thirst and discomfort ,and some are psychological such as the need for recognition, esteem and belonging. Needs are not satisfied until they reach a certain point of intensity and become a motive for the consumer to satisfy them.
Freud argued that a person does not really and fully understand his or her motivations. Maslow on the other hand wanted to understand why some people set out to satisfy some needs before others. He then came to the conclusion that human needs are arranged in a hierarchy from the most pressing to the least pressing, as Kotler and Armstrong explains it.
These needs are listed as psychological needs, safety needs, socialneeds, esteem needs, and self-actualization needs.
When one need has been satisfied, a person moves on to satisfy the next. Perception-This characteristicis based on the understanding of how differently I perceive the same situation or the same stimuli. Kotler and Armstrong explains perception as the process by which people select, organize, and interpret information.
There are three different processes that decide how I interpret certain information. It occurs through drives: strong internal wants that call for action, stimuli: object that drives for certain action, cues: small stimuli that determinate when, where and how the person will respond and reinforcement: when the response and stimuli towards an object is experienced more than once. Beliefs and Attitudes—These are acquired by people through learning and experiencing.
A belief is explained by Kotler and Armstrong as a descriptive thought about something and is based on real knowledge, opinions or faith. Beliefs can also be emotionally charged. The identified characteristics are some key characteristics in regard to the online consumer. These key characteristics were made in order to identify online consumers and to be able to segment them.
Cultural Online Characteristics Smith and Rupp identify that the difference in social class creates a difference in purchasing Online Behaviour. Consumers from a higher social class generally purchase more and have a higher intention to purchase online because there is a higher probability that they possess a computer and also have greater access to the Internet.
Consumers from lower social classes would not have the same properties. The authors also point out that consumers with lower social class, and there by not having the same properties, would not have the needed computer literacy to be able to leverage a computer. Social Online characteristics The social influence on the online consumer comes from new Reference Groups compared to the tradition always.
For the online consumer new Reference Groups were identified as virtual communities, consisting of discussion groups on a website. Other Reference Groups, which are identified by Christopher and Huarng , are links to product related websites, which encourages product selection and contact information.
The authors discussed Lohseetal. This conclusion was explained by the fact that house holds with higher income would have a positive correlation with the possession of a computer, Internet access, and higher education.
Smith and Rupp also identified the age factor as a determinant for online purchase intentions. They argued that older people who had no frequent interactions with the Internet and the computer would not use the Internet as a medium for purchases, while young adults would.
This was concluded by that the young adults used the Internet and computers more frequently. Younger people were also identified to have more technical knowledge. Motivation—The consumers is reasoning for incentives to engage in a particular behaviour.
He may ask himself questions like: should I look around for better price? If online shopping saves me time, should I shop online more often? How much do I really need this product? Perception- The consumer is interpreting acquired information by classing it. Questions such as the following may come about: I feel that this site seems pretty secure. It seems that this site has a good product but how can I be sure? Personality- The consumer is adapting to influences of his cognitions.
He may ask himself, what types of Web sites are best suited for his personal buying preferences. Attitude- The consumer is working out what his likes and dislikes are in respect to a particular situation. He may ask himself: I am pretty unsure about extra costs, should I really be buying items from the Internet?
If I do not buy the item online, how else can I get it? Emotions-The consumer is without conscious effort detecting how he is being affected by his cognitive choice. He may ask himself: The last time I ordered from the Internet I had a really bad experience. Should I try buying online again? What is the future of buying online? If Websites get better should I invest more time in buying online? The online consumer characteristics such as personal, social, and psychological characteristics need to be identified in order to understand what is important for the online consumer.
These are the consumer characteristics that are relevant for this research and need to be identified in order to find out who the online consumer is and what affects him when shopping online.
Brengman, Geuenes, Weijters, Smith and Swinyard segment online consumers through first identifying the Internet usage lifestyle of every consumer; they believe that the Internet experience is highly relevant for the identification of the online consumer. These living patterns show what opinions and interests a consumer has for certain products, for what reasons and which interest they have in the Internet, the Internet usage.
The study came to the conclusion that four segment groups could be conceptualized and these would categorise the online consumers according to their shopping behaviour. The different attributes, that explain these segments, show that the factors Price, Trust and Convenience are highly relevant influencers on the online consumer shopping behaviour Brengmanetal. Further, Bellenger pointsout that the ability to conduct price comparisons has been cited as a major reason why consumers use the Internet Wallace, Price sensitives hoppers are essentially concerned with buying products at the lowest price or getting the best value for the money they spend Bellenger, There have been many attempts to identify and segment the online consumer through various studies.
By reading different studies I have identified certain factors that were constantly present in the literature. There are many factors that have an impact on the online purchase behaviour, but I have identified Price, Trust and Convenience to be very important and will put our attention to these three factors.
The factor Trust is considered to be a concern on the emotional basis in the minds of the consumers. It is therefore considered to be amotivator and a benefit to consumers. Constantinides, We believe that these factors have a significant influence on the consumer when purchasing online. To further analyse the factors, I study underlying attributes that represent what way the factors affect the consumers.
The Factor Price The Internet has become a global market place on which consumers can gather and compare information such as product information and prices. The technologies and innovative business ideas of the Internet allow sellers to discriminate between buyers and buyers to discriminate between vendors. The Internet facilitates the scenario that comparisons can be achieved with ease, overlooking several digital attributes which can be communicated through the web and possibilities with several different vendors simultaneously.
On the Internet it is after all the price comparison prospect that interests price sensitive consumers, whilst another category of consumers focuses on finding unique products with specialized features that might be difficult to find offline and who, therefore, perhaps even consider the price as secondary.
This could even influence impulsive shoppers to become more cautious about the product as it can only be inspected digitally. But since the salesperson has been removed in online shopping, the authors argue that the basis of consumer trust has disappeared.
The authors, therefore, conclude that if a high level of security and privacy is communicated to the consumer the result would have a positive effect on consumer trust and the intention to buy online. According to Luhmann who has a sociological point of view on the theory of trust, there are three modes of maintaining expectations about the future, familiarity, confidence and trust. To experience trust, familiarity and confidence must have been established.
However, trust is only necessary when there is a high perceive drisk, such as during a purchase transaction or a similar action. Previous knowledge also affects trust. According to figure3. One of these is that it is considered to be more convenient to shop online compared to the traditional way of shopping.
Kim and Park also argue that if online shopping is to be perceived as convenient for the consumer, the consumer must perceive a certain amount of easines s with accessing the Internet and also with carrying out the behaviour with shopping online.
The less complexity the consumer perceives with accessing the Internet the more attention the consumer has to enter the Internet and search for information. The characteristics of convenience with online shopping can be summarized as follows: Consumers can shop from their homes meaning they do not have to take certain aspects, needed when shopping in the traditional way, into consideration.
Online shopping is, therefore, considered to require less effort. It is also considered to be time saving, the consumer can search for products and prices easy through the developed search engines. Through tracking devices a consumer can at anytime check where their package is.
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